Architects: JC Architecture
Location: Taipei, Taiwan
Architect In Charge: JC Architecture
Design Team: Johnny Chiu, Nora Wang, Sunny Sun
Area: 56 sqm
Year: 2012
Photographs: Kevin Wu
From the architect.
“Les Bébés Cupcakery is not only a cup bakery store but also a celebration concept store.From the architect. We started from pureness, elegance and simplicity of its cupcakes, we wanted the spaces also to reflect these kind of qualities, arousing the sensual and visual pleasures for the sweetness of the cup cakes. We thought what if its possible to turn this idea into a space, so everything is folded in or out to create a spatial program that not only allows for customer to visualize but also to experience.
Let’s Start with Packaging
Architects: JC Architecture
Location: Taipei, Taiwan
Architect In Charge: JC Architecture
Design Team: Johnny Chiu, Nora Wang, Sunny Sun
Area: 56 sqm
Year: 2012
Photographs: Kevin Wu
From the architect.
“Les Bébés Cupcakery is not only a cup bakery store but also a celebration concept store.From the architect. We started from pureness, elegance and simplicity of its cupcakes, we wanted the spaces also to reflect these kind of qualities, arousing the sensual and visual pleasures for the sweetness of the cup cakes. We thought what if its possible to turn this idea into a space, so everything is folded in or out to create a spatial program that not only allows for customer to visualize but also to experience.
Let’s Start with Packaging
We wanted to create a space that derives from the actual product it self – a cup bakery store. We took the idea of the gift packaging, we studied its flat packaging status from a cardboard status to the movement of folding and eventually becoming a 3d box to contain the cakes inside.
From Inside to Outside
This movement concept allowed us to form a very simple space that is folded from the inside, and with simple expression extruded to the outside facade. Allowing passerby to glance through the simplicity and expression of the wrapping that guest are able to take away with.”