CHARIS TSEVIS CREATES ILLUSTRATIONS FOR YAHOO! LONDON 2012 GAMES COVERAGE ADVERTISING CAMPAIGN
The Yahoo! team asked Charis Tsevis to create 6 illustrations for their campaign. 3 pairs of images for 3 different sports (diving, gymnastics and running). Charis Tsevis has developed 4 images for running because they wanted to represent celebration and victory too.
CHARIS TSEVIS CREATES ILLUSTRATIONS FOR YAHOO! LONDON 2012 GAMES COVERAGE ADVERTISING CAMPAIGN
The Yahoo! team asked Charis Tsevis to create 6 illustrations for their campaign. 3 pairs of images for 3 different sports (diving, gymnastics and running). Charis Tsevis has developed 4 images for running because they wanted to represent celebration and victory too.
Charis Tsevis says: “The Once-In-A-Lifetime moments that happen every four years.” This is how Yahoo! describe the experience of the Olympics in their current advertising campaign. I couldn’t agree more. I remember watching the Olympiads since I was a kid. Moments full of emotions, people who stand higher than all of us, colorful pieces of a united world. I also recall discovering Yahoo! since cyberspace is a great interest of mine. Pages full of excitement, people and groups for all my interests, links to a colorful world. So this is a series of illustrations, created with the wonderful people of Yahoo!, and their advertising campaign for the 2012 Olympic Games.
The Illustrations:
The Yahoo! team asked me to create 6 illustrations for their campaign. 3 pairs of images for 3 different sports (diving, gymnastics and running). We have developed 4 images for running because we wanted to represent celebration and victory too.