Architects: Park Associati , Filippo Pagliani, Michele Rossi
Location: Milano, via Foscolo n.1 (Piazza Duomo), Italy
Client: Electrolux Home Appliances Emea N.V
Area: 140 sqm
Photographs: Andrea Martiradonna, Carol Kohen
Architects: Park Associati , Filippo Pagliani, Michele Rossi
Location: Milano, via Foscolo n.1 (Piazza Duomo), Italy
Client: Electrolux Home Appliances Emea N.V
Area: 140 sqm
Photographs: Andrea Martiradonna, Carol Kohen
The idea is to build a small piece of architecture, a cabin, perhaps a nest, on high, at the top of a cliff, on a monument, on a public building, it doesn’t matter where but in a beautiful place and with a beautiful and original view. The idea is then to create a restaurant and welcome clients in an enchanting, unique place with sophisticated dishes cooked in Electrolux kitchens. The idea is to keep it open for six months and then change location, change city, nation, continent and reinstate this restaurant-type object on some other roof for new surprises, new menus, new clients.
It is one of those projects that open things up: in fact too often solutions resolve but do not leave space for the imagination, for innovation, for evolution. This ‘Cube’ that is not actually a cube, has a great proactive force and immediately presents itself for what it is: defying the paralysis of thinking and the imagination. Not only that, it also defies the immobility produced by the continual growth of bureaucracy in requiring the consent from the government, council, safety officers, heritage organisations, fire brigades etc. etc. If indeed standards are necessary and useful for ensuring better architecture, it is also true that standards have spread into all design choices to the extent that schemes are increasingly often an interpretation of the current regulations rather than a conscious creative act that gives continuity in the history of architecture.