In September 2018, the United States are returning in the Thessaloniki International Fair as the honored country at the most dynamic exhibition in southeast Europe that will bring together government and business leaders, “doers”, influencers and 300.000 buyers and professionals. The theme of the U.S. presence will be “Harnessing the Power of Innovation and Creativity”, aiming at showcasing America’s leadership in driving ingenuity and creativity in a variety of sectors from technology to education.
The Thessaloniki International Fair (TIF), was first held in 1926, andit is the largest commercial tradeshow in Southeast (SE) Europe and enjoys significant international appeal. It is held annually in September in Thessaloniki, a foremost administrative, cultural, and business hub of SE Europe. TIF attracts a large number of exhibitors, visitors, professionals, and business representatives from across Greece and the neighboring countries., that represent a market of 100.000.000 consumers.
OFFICETWENTYFIVEARCHITECTS were assigned by the American-Hellenic Chamber of Commerce to design the spatial organisation, aesthetics and public spaces of the USA Pavillion.