prada retail experience -REM KOOLHAAS-OMA

Prada, NY Flagship Store; technology enabled customer experience by IDEO for OMA/AMO. produced by Graig Syverson. 2002
New York’s Prada Epicenter – an exclusive boutique, a public space, a gallery, a performance space, a laboratory – is part of OMA / AMO’s ongoing research into shopping, arguably the last remaining form of public activity, and a strategy to counteract and destabilize any received notion of what Prada is, does, or will become.