The project was to redesign , refurbish, and re-organize an existing hotel in Analipsi area, in the municipalty of Hersonissos in Crete. The new 4 star hotel has an area of 3.100 m2 and it is situated right next to a wonderful cretan coast. It consists of 66 rooms and suites, a restaurant and a bar, shops, gymnasium and recreational spaces. OFFICETWENTYFIVEARCHITECTS attempted to rebrand the new hotel through dynamic and contemporary architectural imagery, aligned to its design values and aesthetic standards. As always we believe that less is more and that architecture should serve users’ purposes. That is exactly what we deliverd in this case.